Moonfruit Twitter promotion proves a massive success

Brand Republic 01-Jul-09, 15:45

LONDON - Moonfruit, the web design software company, has found itself one of the most tweeted about subjects in the world as word spread of its Twitter-based MacBook Pro giveaway.
Moonfruit is giving away 10 MacBook Pros over the next 10 days, to mark its 10th year of operation. To enter, people have to Twitter the term #moonfruit -- an algorithm will randomly choose a winner.
The first computer has just been given away to a London-based twitterer, @gecko84, and now thousands more are tweeting the required term in a bid to win the next one.
People are invited to tweet the term as many times as possible, leading to #moonfruit becoming a trending topic. These appear on the front of the Twitter site and encourage thousands more users to click and see what it is that everyone is talking about on the site.

Vizeum viewpoint
This Moonfruit work is a brilliant demonstration of how to deliver a simple, old fashioned promotion in the Social Media world, and for the cost of the prize fund alone.
As a model built around the popularity of conversational topics, Twitter provides great opportunity for small brands on small budgets to make themselves heard. The brand obviously has to be right for the Tweeting audience, and Moonfruit is spot on - its business is to provide website building software to people with no previous experience. Simplifying the art of communication online is exactly what Twitter is about. The incentive must also be motivating, and pitching the chance to win a MacBook Pro to this audience is like offering candy to a baby. With these, coupled with an entry mechanic that requires virtually no effort on the user’s behalf, it is no surprise to see the promotion fly.em>

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