The Michael Jackson memorial: in numbers

LONDON - The King of Pop's memorial spectacle in downtown Los Angeles yesterday was tipped to be one of the internet's biggest events to date, and the figures did not disappoint, but it wasn't enough to knock of Obama's January inauguration off the web traffic throne.

Web users around the world had many options when deciding where to view the proceedings online, including the major players MySpace, Ustream, Facebook and Hulu, as well as a number of smaller affiliate broadcasters.

CNN.com's live stream, which partnered with Facebook, drew 8.9 million views, with 781,000 concurrent viewers.
CNN also saw 72 million page views and 10.8 million unique visitors, which falls well short of Obama's viewing figures, which topped 13.9 million streams and 1.3 million concurrent streams.
Facebook itself saw 733,000 status updates and 759,000 members watching through CNN's live stream. At it peak 6,000 updates were posted every minute.
Ustream servers tracked 4.6 million live streams, for a total of 1.6 million unique visitors and 12,000 chat messages sent per minute.
MSNBC, which teamed up with Twitter, drew 3 million streams.
Twitter itself was dominated by Michael Jackson tweets, as all ten trending topics were related to Jackson at one point during the day. The term 'Michael Jackson' was generating 80,000 tweets per hour.

Source: Brand Republic July