iwearyourshirt.com - a marketing model for our times

The T-shirt Guy - Man makes living advertising brands on his T-shirt online, year round.

They do say a downturn sparks some bright ideas; take this guy, Jason Sadler, who describes himself as "a pretty simple guy with a passion for marketing".

He started a site called iwearyourshirt at the start of the year, and is selling off each day of the year to the highest bidder. On that day, he'll wear a T-shirt- branded with your company name, message or some random message (it's really up to you) and he'll pop up across the web on Flickr photos, Twitter messages, YouTube video posts and on the lifestreaming site UStream.

Great idea, and a slick site. He's charging $1 for 1 January, increasing by a dollar a day until 31 December, at $365. And 63% of the year is sold out already.

Source: guradian.co.uk, Jan 09