BBC served 50m sport video streams during Olympics

The BBC served around 50m sport video streams during the Olympics with a total of almost 9.7m hours watched.

According to figures from the BBC, the broadcaster achieved a peak of just under 200,000 live and on-demand viewers during the Games with around 100,000 regularly watching at the same time.

Around 45% of visitors to the Olympics section of the BBC site and 25% of its total traffic watched video over the period.

The site served over 500,000 streams on 20 August alone of sprinter Usain Bolt's world record winning 200m run. This compares to 914,000 visitors who read the text story that day.

John O'Donovan, chief architect of BBC Future Media & Technology, said the positive usage results were likely to be used to decide how online video is promoted, created and delivered.

Source - NMA