For Real Fans

Spanish football team Real Madrid is to launch a mobile site aimed at its international fans.

The Spanish La Liga winner is developing a mobile site with downloadable content and official club news. It will also feature a subscription service for Champions League mobile video clips.

The site, which has been developed by mobile platform provider InfoMedia, is planned to be distributed across the UK operator portals and off-portal.

As part of the changesmobile content will also be available to buy from Real Madrid's website

Begona Sanz, sales director for Real Madrid, said a large percentage of the club's fans live outside of Spain.

"The UK has one of the highest numbers of Real Madrid supporters in Europe and mobile is an important channel for interacting with these fans," said Sanz.