Web-to-content player to hit UK

US mobile firm Myxer, which specialises in taking web content to mobile platforms, is to launch in the UK.

The ad-funded service converts web content to mobile when users upload any form of digital content to its website. On uploading, users get a version of that content sent to their mobile phone.

Myxer’s business model revolves around selling ads jointly across its website and the content delivered to users’ mobiles. The service offers advertisers targeting via user preferences and demographics, based on the nature of the content, as well as the option to create their own ringtones and wallpapers. The firm claims to distribute nine million pieces of content a month to US users.