The new campaign uses a personalised video to illustrate the message ‘Photos get us talking’.
The campaign promotes the Ovi Share service, and the 6303 classic, the 6700 classic and the 6600i Slide phones.
Have a look at the examples here, and then try making your own.
http://digital-examples.blogspot.com/2009/10/nokia-phones-get-us-talking.html
Make your own here:
http://www.nokia.com/sharing/picturestories
Bold, simple images work best!
Ever since the first BBC radio broadcast crackled into the nation’s living rooms, in 1922, the electronic media have been hailed as a force for unity, drawing families together.
As the wireless gave way to the television, all the generations would squeeze on to the sofa together to watch the same shows in their tens of millions.
But in the new, multichannel era of texting, tweeting and tapping away on computers, the generations are finding their entertainment in very different spheres.
In a report released today, Ofcom, the communications regulator, paints a picture of the new technologies not as an inducement to inclusiveness, but instead as a force for each member of the family to do their individual thing.
The Communications Market Report demonstrates how far Britons have become addicted to the internet for entertainment, becoming separated from other family members in the process.
Twitter, Facebook and Spotify are at the heart of the new entertainment, consuming hours of attention a week and even taking up time while people are supposedly watching television.
The image conjured up by Ofcom is of a distracted nation, where 36 per cent of people say they surf the net at the same time as they claim to be concentrating on the television at the other end of the living room.
James Thickett, Ofcom’s director of market research, said: “What we find is that there has been a trend for people to converge on the living room, to watch the 37in high-definition television, but when they get there they start to do something else like surf the internet as well.”
The conclusions will disappoint those who had hoped that programmes such as ITV’s now dropped Primeval and Nintendo’s not-so-trendy Wii might herald a revival of families watching or playing together.
Instead what Ofcom reveals is that, while television viewing is holding up at 3 hours 45 minutes a day, that is only because people are surfing the net at the same time.
Radio listening has dipped just below three hours a day as the new wave of social media emerges into the mainstream.
It is a phenomenon that has been described by the music channel MTV as “connected cocooning” — where teenagers and young people in particular spend large amounts of their time at home using the computer to interact with the world outside their families. But the habit is moving up the age range.
“This is a classic technology scenario, where we are seeing new services move from the first adopters to the early majority, where the 25-to-34 age group is catching up with teenagers and students,” said Mr Thickett, one of the regulators behind Ofcom’s 332-page study of media and communications trends.
Twitter, now two years old, is used by more people — 2.6 million — than are watching an episode in the current series of Big Brother, where the average number of viewers is two million. Regardless of David Cameron’s strongly worded views on the subject, tweeters now amount to one in twenty of everybody aged over 12.
Facebook users, who according to industry estimates now number more than 15 million, spend nearly an hour and a half a week networking online, more time than watch a television drama, or both new weekly EastEnders episodes. Nearly four in ten of the adult population say that they maintain a Facebook page, with recent increases in the older generations’ use.
Some 46 per cent of those aged 25-34 and 35 per cent of the 35-54 group now log on at home. Spotify, a three-year-old online music service that lets people pick and chose from a library of millions of songs without paying, is being used by its 900,000 listeners for half an hour a week.
Conventional radio listening, although still much higher at more than 20 hours a week, has fallen by 9 per cent over the last five years.
For those who put together and peddle the technologies that so infatuate us, the recession is not all bad news. Research released as part of the study shows that, when it comes to cutting their cloth, people are more likely to give up holidays and home improvements than they are their Sky subscription.
Asked in which areas they planned to cut back, 47 per cent of consumers said that they would sacrifice a night out, and 29 per cent said they would forgo books and DVDs. Only 10 per cent said that they would jettison their broadband subscription or pay closer attention to the cost of telephone calls. Only 16 per cent said that they would think of dispensing with their subscription TV service, half the number who would go without gym membership.
Source: Times Online (http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article6740741.ece)
From uncles wearing skinny jeans to mothers investing in ra-ra skirts and fathers nodding awkwardly along to the latest grime record, the older generation has long known that the surest way to kill a youth trend is to adopt it as its own. The cyberworld, it seems, is no exception.
The proliferation of parents and teachers trawling the pages of Facebook trying to poke old schoolfriends and lovers, and traversing the outer reaches of MySpace is causing an adolescent exodus from the social networking sites, according to research from the media regulator Ofcom.
The sites, once the virtual streetcorners, pubs and clubs for millions of 15- to 24-year-olds, have now been over-run by 25- to 34-year-olds whose presence is driving their younger peers away.
Although their love of being online shows no sign of abating, the percentage of 15- to 24-year-olds who have a profile on a social networking site has dropped for the first time – from 55% at the start of last year to 50% this year. In contrast, 46% of 25- to 34-year-olds are now regularly checking up on sites such as Facebook compared with 40% last year.
Overall, 30% of British adults have a social networking profile, against 21% in 2007 when Ofcom first did the research. Half the UK's online population have a Facebook profile and spend an average of nearly six hours a month on the site compared with four hours in May 2008.
"There is nothing to suggest overall usage of the internet among 15-to 24-year-olds is going down," said Peter Phillips, the regulator's head of strategy. "Data suggests they are spending less time on social networking sites."
James Thickett, director of market research at Ofcom, said that while older people seemed to be embracing social networking sites, Facebook and MySpace remained immensely popular with children under 16.
"Clearly take-up among under 16-year-olds is very high … so we cannot say for certain whether this is people in a certain age group who are not setting up social networking profiles or whether it's a population shift which is reflecting people getting older and having a social networking profile that they set up two years ago," he said. "The main point is the profile of social networking users is getting older."
The arrival of the 25- to 34-year-old age group, meanwhile, also appears to be behind the explosion in usage of Twitter.
Source: Guardian (http://www.guardian.co.uk/media/2009/aug/06/young-abandon-social-networking-sites)
Video-streaming surge prompted by Michael Jackson memorial service falls short of record set by Obama inauguration
Millions of people across the world used the internet to watch Michael Jackson's memorial service in Los Angeles yesterday, although the surge in web traffic did not beat the previous record held by Barack Obama's inaugaration as US president in January.
Jackson's shock death on 25 June saw many websites buckle under the sheer weight of traffic, although the internet fared better during yesterday's memorial service.
Global web traffic was at least 19% above normal during most of the event at the Staples Center, according to Akamai Technologies, a Massachusetts-based firm that handles 20% of the world's web traffic. It said the Jackson memorial brought the internet's second largest day ever in terms of total traffic.
"When a public figure of global prominence such as Michael Jackson passes away, the public's desire for up-to-date information and news is rarely satiated," said Robert Hughes, executive vice-president of global sales, services and marketing at Akamai.
CNN said its own website recorded 9.7 million live video streams on Tuesday between noon and 5pm LA time (8pm-1am, UK time) although the news site's all-time viewership record for a full day stands at almost 27 million video streams for Obama's inauguration on 20 January.
The CNN website also partnered with Facebook to let friends and family share commentary while watching Jackson's memorial service live online, yielding about 6,000 status updates a minute.
CNN.com and Facebook entered into a similar collaboration during Obama's inauguration, although Facebook saw twice as many status updates during that event.
Other US websites, including CBSNews.com, ABCNews.com, FoxNews.com and Hulu.com, also hosted live streaming coverage of the service, as did the BBC in the UK. Hulu reported that Tuesday was its second-highest live video streaming day after the Obama inauguration.
The BBC News channel's live stream was accessed 410,000 times via the BBC News website in the UK, according to the corporation.
On Twitter the 10 most popular topics yesterday afternoon were also all connected to Jackson's memorial, with the term "Michael Jackson" alone generating 80,000 tweets per hour.
Guardian.co.uk remained the most popular UK newspaper brand online in May, with 27.2 million users, despite a lift in Telegraph.co.uk's users to 25.2 million, fuelled by its coverage of MPs' expenses. News International's incoming chief executive Rebekah Wade prepares to leave her role as editor of The Sun on a high, with TheSun.co.uk (22.9 million) leapfrogging Times Online (20.4 million) in May.
May's ABCe data shows Mirror Group Digital - which includes Mirror.co.uk and People.co.uk - was the fastest-growing site in terms of global users, up 80% year on year to 8.7 million. Mail Online had the smallest annual growth of global users, up 31.7% to 24.6 million.
However, in terms of UK users, Mirror Group Digital was again the fastest growing year on year, up 72.4% to 4.5 million. Guardian.co.uk had the lowest growth of UK users, up 29.7%, to 9.9 million.
Source: Media week July
LONDON - Facebook has witnessed a staggering increase in the number of users aged 55 and over signing up for the service, with total growth of 518 per cent in the last six month alone, as younger social networkers stage a mass exodus of the site, at a rate of 20 per cent.
Analytics company iStrategyLabs studied Facebook's Social Ads platform to discover that the website's general demographic has shifted dramatically since January, with 18 to 24 year olds no longer representing the majority.
Silver surfers force out younger Facebook users
by Dan Leahul, revolutionmagazine.com 08-Jul-09, 14:35
LONDON - Facebook has witnessed a staggering increase in the number of users aged 55 and over signing up for the service, with total growth of 518 per cent in the last six month alone, as younger social networkers stage a mass exodus of the site, at a rate of 20 per cent.
Analytics company iStrategyLabs studied Facebook's Social Ads platform to discover that the website's general demographic has shifted dramatically since January, with 18 to 24 year olds no longer representing the majority.
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In fact, more than half of Facebook's 72 million US users are either between the ages of 25 and 34 (25 per cent) or 35 and 54 (28 per cent) - with figures continuing to grow, and fast.
In the past six months, 18 to 24 year olds showed the slowest rate of growth, a lowly 5 per cent - compared to 25 to 34 (61 per cent) and 35 to 54 (190 per cent) and accounted for a just quarter of US users.
If the numbers can be trusted, Facebook simply isn't the young online portal it use to be. Merely five years old itself, the website, now invaded by web surfers verging on old age pensioner rights will have marketers thinking twice about their social networking budgets.
As Facebook continues to grow, an image of gender inequality begins to emerge, as females outnumber their male counterparts at a rate of 55/45.
Interestingly the study also found that the number of users classifying themselves as in 'High School' or 'College' has dropped dramatically, at a rate of 20 per cent. Which could come as a shock to chief executive Mark Zuckerberg, who initially launched the website to keep in touch with his college buddies.
However, the study does not classify whether these members are indeed leaving the site, or just failing to attribute their level of education on their profiles, or have simply graduated.
iStrategyLabs suggests a more ominous overture: "There have been rumours that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it."
Source: Brand Republic July
LONDON - The King of Pop's memorial spectacle in downtown Los Angeles yesterday was tipped to be one of the internet's biggest events to date, and the figures did not disappoint, but it wasn't enough to knock of Obama's January inauguration off the web traffic throne.
Web users around the world had many options when deciding where to view the proceedings online, including the major players MySpace, Ustream, Facebook and Hulu, as well as a number of smaller affiliate broadcasters.
CNN.com's live stream, which partnered with Facebook, drew 8.9 million views, with 781,000 concurrent viewers.
CNN also saw 72 million page views and 10.8 million unique visitors, which falls well short of Obama's viewing figures, which topped 13.9 million streams and 1.3 million concurrent streams.
Facebook itself saw 733,000 status updates and 759,000 members watching through CNN's live stream. At it peak 6,000 updates were posted every minute.
Ustream servers tracked 4.6 million live streams, for a total of 1.6 million unique visitors and 12,000 chat messages sent per minute.
MSNBC, which teamed up with Twitter, drew 3 million streams.
Twitter itself was dominated by Michael Jackson tweets, as all ten trending topics were related to Jackson at one point during the day. The term 'Michael Jackson' was generating 80,000 tweets per hour.
Source: Brand Republic July
The analysis of social networking data promises to take behavioral targeting to a new level. But will it deliver?
Adweek June 2009
The online social networking universe presents a tempting pool of data for advertisers to use in order to improve their targeting techniques. The rise of Facebook and other social destinations means that users are revealing their connections, their influences and tastes like never before. Information like this is obviously a potential gold mine for marketers.
One particular social networking technology has already changed the way we communicate, how businesses operate and how connections are made. Its adoption has been massive and global. It is, of course, the telephone. Amidst the promises of Facebook and Twitter to fundamentally change the way people connect, it can be instructive to remember that the phone is arguably the oldest social networking tool around, not to mention the most successful.
That's why clues to how online social networking will change the face of advertising lie in observations of telephone use. In 2004, Chris Volinsky from AT&T Labs Research and Shawndra Hill, a New York University grad student, plowed through reams of the data AT&T collects on phone use. Calling patterns revealed to them that there was a direct correlation between the connectedness of consumers and their purchasing habits. More specifically, consumers shop quite a bit like their friends and are more likely to respond to marketing messages from a brand a friend uses. How likely? Five times more likely.
These findings are among the factors encouraging some marketers and ad executives to believe that the next wave of Web ad targeting lies not in tracking user movements across Web sites but, instead, in mining social networks for the social tissue that connects consumers with their friends and family. With this data as the starting point, the bet is that ad messages can become significantly more relevant and therefore effective. It also could contain the answer as to how social-networking companies like Facebook can turn their huge, active audiences into thriving, ad-supported businesses. In short, the value of social networking platforms might not be on the ad placements running there, but in the data they can collect about consumers' connections that can then be used to fine-tune ad messages on their sites and beyond.
Social targeting is part of a larger trend in online advertising that is seeing the focus shift away from content to audiences. Put simply, advertisers and agencies are less interested in using content as a signal to attract and identify their target audience. The Internet makes it possible to collect information on habits, demographics and friend networks to find specific audiences irrespective of the content they happen to be consuming right now. Advertisers are seeing the power of combining their own data on customers with that collected by others online to find their desired targets. Some call this a "people, not pages" approach.
Whatever the name, the method threatens an upheaval in the online world, which until now has in large part mirrored the traditional publishing approach of attracting an audience with content and services, then selling access to it. The problem with this model is that the online world contains a stupefying amount of content. As a result, generic ad impressions have literally become a dime a dozen, and prices for display ads have plummeted accordingly. But while the abundance of cheap ad inventory is a predicament for publishers, it's an opportunity for advertisers -- especially those armed with consumer insight.
Vizeum Point of View:
The next step in online advertising has already begun - Facebook has been offering a basic example of this model since 2008. When you "like" something on Facebook, become a "fan" of something on Facebook, this will appear in a small amount of your friends news feed. However to get this action to appear in more feeds, you need to pay per incremental impression.
It is certainly a different tact on behavioural targeting, which, after being hailed as the future of online advertising, has not been the outright winner for the majority of Vizeum clients. You can see social targeting lending itself perfectly to common interest categories (TV, Film, Music, etc), so therefore perfect for 20th Century Fox and Five, as personal interest and taste tends to be what ties "friends" together.
Whether this will work for Finance, Travel, etc is to be seen. Just becasue one friend has a Halifax Mortgage does not mean their friend is in the same situation/cares.
Brand Republic 01-Jul-09, 15:45
LONDON - Moonfruit, the web design software company, has found itself one of the most tweeted about subjects in the world as word spread of its Twitter-based MacBook Pro giveaway.
Moonfruit is giving away 10 MacBook Pros over the next 10 days, to mark its 10th year of operation. To enter, people have to Twitter the term #moonfruit -- an algorithm will randomly choose a winner.
The first computer has just been given away to a London-based twitterer, @gecko84, and now thousands more are tweeting the required term in a bid to win the next one.
People are invited to tweet the term as many times as possible, leading to #moonfruit becoming a trending topic. These appear on the front of the Twitter site and encourage thousands more users to click and see what it is that everyone is talking about on the site.
Vizeum viewpoint
This Moonfruit work is a brilliant demonstration of how to deliver a simple, old fashioned promotion in the Social Media world, and for the cost of the prize fund alone.
As a model built around the popularity of conversational topics, Twitter provides great opportunity for small brands on small budgets to make themselves heard. The brand obviously has to be right for the Tweeting audience, and Moonfruit is spot on - its business is to provide website building software to people with no previous experience. Simplifying the art of communication online is exactly what Twitter is about. The incentive must also be motivating, and pitching the chance to win a MacBook Pro to this audience is like offering candy to a baby. With these, coupled with an entry mechanic that requires virtually no effort on the user’s behalf, it is no surprise to see the promotion fly.em>
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LONDON - Spam filters be warned, new research predicts the amount email marketing is due to explode over the next five years, estimated that the average email inbox will receive more than 9,000 marketing messages annually by 2014
Forrester research is predicting email spend to "balloon" to $2bn (£1.2bn) by 2014, a nearly 11% compound annual growth rate.
Falling CPMs, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by direct marketing professionals, the company said in its annual Email Marketing Forecast.
David Daniels, Forrester analyst, said: "By 2014 direct marketers will waste $144m on emails that never reach their primary target. Successful direct marketing pros will alter their tactics to overcome inbox clutter and increase relevancy."
The study also found that retention email - email that recipients have "blessed" with their permission - will continue to replace paper communications and will make up the largest share of marketing messages.
Retention emails will account for more than one-third of all marketing messages in consumers' inboxes by 2014, representing increased competition for marketers.
While the bulk of the market will continue to deploy email marketing on a self-service basis, the growing complexity associated with data integration and new tactics to increase relevancy will drive healthy grow in use of email service providers, research found.
Spending on ad-sponsored newsletters will also double over the next five years as traditional print publishers face falling circulation and ad revenue.
Daniels said: "The use of email in social networks will be one of the biggest challenges for direct marketers. Over the next five years, marketers must bridge the gap between social and traditional inboxes with social sharing tools
Source: Brandrepublic, June
